St. Regis "Live Exquisite"
Targeting - Luxury travelers and high-end clientele
Core Theme of the Campaign -
Invites guests to indulge in a world of opulence and sophistication.
About the
Campaign -
Promotes St. Regis hotels as a luxurious and exquisite experience.
Formula applied by the Campaign to elicit customer action -
Celebrates luxury, elegance, and exceptional hospitality.
Business Title
A Look at
the Campaign
"Live Exquisite" was the brand campaign slogan for St. Regis Hotels & Resorts, a luxury hotel brand owned by Marriott International. This campaign aimed to encapsulate the essence and experience that the St. Regis brand offers to its guests.
Here's a breakdown of what the slogan "Live Exquisite" signifies in the context of St. Regis:
1. Luxury and Elegance: "Exquisite" is a word that conveys a sense of rare beauty and elegance. By using this term, St. Regis positions itself as a brand that provides a luxurious and refined experience for its guests. It suggests that staying at a St. Regis hotel is not just about accommodation but an opportunity to indulge in a sophisticated and upscale lifestyle.
2. A Unique Experience: The word "Live" in the slogan implies that staying at St. Regis is not just a temporary stay but an experience to be lived and cherished. It suggests that guests can immerse themselves fully in the world of luxury that St. Regis offers.
3. Attention to Detail: The St. Regis brand is known for its attention to detail and impeccable service. "Live Exquisite" reflects this commitment to providing guests with the finest experiences by taking care of even the smallest details to ensure their comfort and satisfaction.
4. Memories and Moments: St. Regis aims to create lasting memories for its guests. The "Live Exquisite" campaign encourages guests to savor every moment of their stay, emphasizing that these experiences are not just ordinary but truly exceptional.
5. Exclusivity: The word "Exquisite" also suggests exclusivity and a sense of being among the elite. St. Regis hotels are often located in upscale destinations, and the campaign reinforces the idea that staying at a St. Regis property is a privilege that offers a level of luxury that few can experience.
It's important to note that brand campaigns like "Live Exquisite" are designed to create a specific image and perception of the brand in the minds of consumers. The campaign likely includes marketing materials, advertisements, and promotional efforts that align with the values and experiences associated with the St. Regis brand.
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Brand Archetype serves as the North Star that guides the brand's Strategic Decisions, Messaging, and Visual Identity. It helps to define the brand's Personality, Voice, and Positioning in the market. For instance, a brand with the archetype of a "Hero" may exude confidence, bravery, and a sense of purpose, while a brand with the archetype of a "Lover" may evoke passion, intimacy, and sensuality. By understanding the Brand Archetype, your brand crafts a consistent brand narrative that resonates w
Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
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AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
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